Case Study: Lazada.sg

Screen Shot 2015-03-06 at 12.56.01 pm

Previously, I wrote about Propertyguru’s SEO “hack”. Today, I’ll share with you on how I think lazada.sg can improve their SEO. I will be doing an SEO breakdown for various web companies in Singapore in the coming days. So here are 4 immediate actionable items Lazada can be doing to improve their product right now.

1) Better written meta descriptions

Each landing page should have a very customised and bespoke meta description. While this doesn’t aid directly in SEO, it does contribute to a better CTR%.

Screen Shot 2015-03-06 at 11.40.00 am

For example, this can be re-written as

Razer – For Gamers. By Gamers. – Lazada.sg
Razer is the world leader in high-performance gaming hardware, software and systems. We live by our motto: For Gamers. By Gamers. Shop Razer and other Gaming brands at Lazada.sg

Obviously, there are a lot of landing pages to rewrite, I would write a script to scrape the title and meta description for each of the brands as seeding content and then hire a copy writer to tweak it from there.

2) Products Not Indexed

I had a search through google for some of the products but couldn’t find some. Like this product: http://www.lazada.sg/mnster-smoothie-blender-with-2-bottles-115738.html?mp=1 doesn’t show up in SERPs. 

site www.lazada.sg münster smoothie blender with 2 bottles   Google Search

 Then I realise the robots tag the product page has    <meta name=”robots” content=”noindex,follow” />. This basically tells Google not to index the page. Which is odd. This also probably explains why lazada.sg only has 30,000 pages indexed.

Screen Shot 2015-03-06 at 12.21.52 pm

The strange thing is that some product pages have it as <meta name=”robots” content=”index,follow” />. 

Upon closer examination however, I realised that the products with promo rates are not indexed whereas the products with full rates are indexed. For example. this Crucial SSD is full priced and indexed http://www.lazada.sg/crucial-mx100-256gb-ssd-32587.html.

So I’m guessing Lazada Singapore is not adhering to the price list given by their distributors and wants to stay off the radar? But I also found products that are on promo with indexed tags. Odd. Could this simply be a bug?

3) Lack of schema tags on product pages

They can include extra meta tags such that the product pages show more meta information in SERPs. Including snippets like these:

<meta itemprop=”price” content=”5.90”>
<meta itemprop=”priceCurrency” content=”SGD”>
<link itemprop=”availability” href=”http://schema.org/InStock”>

Will then show up like this

Screen-Shot-2015-03-06-at-11.53.48-am

 

4) Resizing Images

Page load speed is a ranking factor. Easy win here. Just follow the recommendations at Google Pagespeed.

Screen Shot 2015-03-06 at 12.44.19 pm

Credits

Thanks Lean Metrics for bouncing of ideas for point #2.

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4 thoughts on “Case Study: Lazada.sg

  1. Pingback: Case Study: Viki | pragmatic startup

  2. Pingback: Cast Study: Blogwith.co | pragmatic startup

  3. Pingback: Case Study: PropertyGuru | pragmatic startup

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