Previously, I wrote about Propertyguru’s SEO “hack”. Today, I’ll share with you on how I think lazada.sg can improve their SEO. I will be doing an SEO breakdown for various web companies in Singapore in the coming days. So here are 4 immediate actionable items Lazada can be doing to improve their product right now.
1) Better written meta descriptions
Each landing page should have a very customised and bespoke meta description. While this doesn’t aid directly in SEO, it does contribute to a better CTR%.
For example, this can be re-written as
Razer – For Gamers. By Gamers. – Lazada.sg
Razer is the world leader in high-performance gaming hardware, software and systems. We live by our motto: For Gamers. By Gamers. Shop Razer and other Gaming brands at Lazada.sg
Obviously, there are a lot of landing pages to rewrite, I would write a script to scrape the title and meta description for each of the brands as seeding content and then hire a copy writer to tweak it from there.
2) Products Not Indexed
I had a search through google for some of the products but couldn’t find some. Like this product: http://www.lazada.sg/mnster-smoothie-blender-with-2-bottles-115738.html?mp=1 doesn’t show up in SERPs.
Then I realise the robots tag the product page has <meta name=”robots” content=”noindex,follow” />. This basically tells Google not to index the page. Which is odd. This also probably explains why lazada.sg only has 30,000 pages indexed.
The strange thing is that some product pages have it as <meta name=”robots” content=”index,follow” />.
Upon closer examination however, I realised that the products with promo rates are not indexed whereas the products with full rates are indexed. For example. this Crucial SSD is full priced and indexed http://www.lazada.sg/crucial-mx100-256gb-ssd-32587.html.
So I’m guessing Lazada Singapore is not adhering to the price list given by their distributors and wants to stay off the radar? But I also found products that are on promo with indexed tags. Odd. Could this simply be a bug?
3) Lack of schema tags on product pages
They can include extra meta tags such that the product pages show more meta information in SERPs. Including snippets like these:
<meta itemprop=”price” content=”5.90”>
<meta itemprop=”priceCurrency” content=”SGD”>
<link itemprop=”availability” href=”http://schema.org/InStock”>
Will then show up like this
4) Resizing Images
Page load speed is a ranking factor. Easy win here. Just follow the recommendations at Google Pagespeed.
Thanks Lean Metrics for bouncing of ideas for point #2.