Case Study: Lazada.sg

Screen Shot 2015-03-06 at 12.56.01 pm

Previously, I wrote about Propertyguru’s SEO “hack”. Today, I’ll share with you on how I think lazada.sg can improve their SEO. I will be doing an SEO breakdown for various web companies in Singapore in the coming days. So here are 4 immediate actionable items Lazada can be doing to improve their product right now.

1) Better written meta descriptions

Each landing page should have a very customised and bespoke meta description. While this doesn’t aid directly in SEO, it does contribute to a better CTR%.

Screen Shot 2015-03-06 at 11.40.00 am

For example, this can be re-written as

Razer – For Gamers. By Gamers. – Lazada.sg
Razer is the world leader in high-performance gaming hardware, software and systems. We live by our motto: For Gamers. By Gamers. Shop Razer and other Gaming brands at Lazada.sg

Obviously, there are a lot of landing pages to rewrite, I would write a script to scrape the title and meta description for each of the brands as seeding content and then hire a copy writer to tweak it from there.

2) Products Not Indexed

I had a search through google for some of the products but couldn’t find some. Like this product: http://www.lazada.sg/mnster-smoothie-blender-with-2-bottles-115738.html?mp=1 doesn’t show up in SERPs. 

site www.lazada.sg münster smoothie blender with 2 bottles   Google Search

 Then I realise the robots tag the product page has    <meta name=”robots” content=”noindex,follow” />. This basically tells Google not to index the page. Which is odd. This also probably explains why lazada.sg only has 30,000 pages indexed.

Screen Shot 2015-03-06 at 12.21.52 pm

The strange thing is that some product pages have it as <meta name=”robots” content=”index,follow” />. 

Upon closer examination however, I realised that the products with promo rates are not indexed whereas the products with full rates are indexed. For example. this Crucial SSD is full priced and indexed http://www.lazada.sg/crucial-mx100-256gb-ssd-32587.html.

So I’m guessing Lazada Singapore is not adhering to the price list given by their distributors and wants to stay off the radar? But I also found products that are on promo with indexed tags. Odd. Could this simply be a bug?

3) Lack of schema tags on product pages

They can include extra meta tags such that the product pages show more meta information in SERPs. Including snippets like these:

<meta itemprop=”price” content=”5.90”>
<meta itemprop=”priceCurrency” content=”SGD”>
<link itemprop=”availability” href=”http://schema.org/InStock”>

Will then show up like this

Screen-Shot-2015-03-06-at-11.53.48-am

 

4) Resizing Images

Page load speed is a ranking factor. Easy win here. Just follow the recommendations at Google Pagespeed.

Screen Shot 2015-03-06 at 12.44.19 pm

Credits

Thanks Lean Metrics for bouncing of ideas for point #2.

Advertisements

5 thoughts on “Case Study: Lazada.sg

  1. Pingback: Case Study: Viki | pragmatic startup

  2. Pingback: Cast Study: Blogwith.co | pragmatic startup

  3. Pingback: Case Study: PropertyGuru | pragmatic startup

  4. Plan your perfect vacation with the help of our expert travel agent. There are few things in life as precious as vacation time and with that, finding the perfect holiday. Whatever your taste may be, beach, city, the luxurious or the value-packed, we’ve got the perfect getaway for you. Browse our carefully chosen vacation specials or have us design your ultimate travel package. You can call our toll-free number +1(844) 888-3850 for any travel assistance or visit http://www.flightdesks.com.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

w

Connecting to %s