WordPress Setup

This is a WIP post

WordPress

  • Permalinks URL structure
    • Custom structure /blog/%postname%/
    • Category base blog/category
    • Tag base blog/tag
  • Run the site through Google page speed analyzer
  • Favicon
  • Logo
  • Update the Shop page title using WordPress SEO by Yoast. SEO -> Titles & Meta -> Post Types -> Custom Post Type Archives
  • Install Wp-Optimize
  • Install W3TC
  • Install Autoptimize
  • Update Site title, email. Settings -> General

Woocommerce

  • Base selling location
  • Currency type
  • Notification email. Woocommerce -> Products -> Inventory

Analytics

  • Google analytics tracking code. Include demographic tracking snippet
  • Submit site to Google webmaster and Bing webmaster
  • Set up Goal conversion
  • Associate Google Analytics account with Google webmaster site
  • Insert Facebook conversion tracking pixel

SEO

  • Install WordPress SEO by Yoast

Social

  • Link site to G+ local business
  • Create Google authorship association
  • Link site to Facebook
  • Post all products to Pinterest
  • Post all blog posts to Google +
  • Post all blog posts to Twitter
  • Post all blog posts to Facebook
  • Create instagram

Images

  • Install EWWW
  • Check image size is correct.
    • Woocommerce -> Products -> Product Image Sizes
    • You will need to install Regenerate Thumbnails and run it

Cusomer Service

  • Zopim

Backups

  • Install updraftplus

Email

  • Install Mailchimp plugin
  • Add GA tracking code to Mailchimp