My Secret Book for UI & UX

Everyone has a secret book. You know, that one book chock full of WHAM-WHAM-WHAM information and wisdom that leaves your mouth hanging. The one which you bring over to your co-worker and say: hey check this out, this isgood stuff! The one which you wished you read BEFORE you implemented feature XYZ..

So, this is my secret book: Designing for the Social Web by Joshua Porter

No matter what type of web site or application you’re building, social interaction among the people who use it will be key to its success. They will talk about it, invite their friends, complain, sing its high praises, and dissect it in countless ways. With the right design strategy you can use this social interaction to get people signing up, coming back regularly, and bringing others into the fold. With tons of examples from real-world interfaces and a touch of the underlying social psychology theory, Joshua Porter shows you how to design your next great social web application.

Inside, you’ll discover:
• The real reasons why people participate online and the psychology behind them
• The Usage Lifecycle—or how people use your web application over time
• How to get people past that trickiest of hurdles: sign-up
• What to do when you’ve launched a web application and nobody is using it
• How to analyze the effectiveness of your application screens and flows
• How to grow your social web application from zero users to 1000—and beyond

Designing for the social web is about much more than adding features. It’s about embracing the social interaction of the people who make you successful—and then designing smartly to encourage it.

This profoundly impacted the way I thought about viral loops, engagement loops, social objects, retention — the whole works, in the early days of my first startup, Avenue7.

It’s a very easy read, full of actionable insights which you can apply immediately. Check it out.

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